For paid media agencies

See what your clients do with the leads you send.

Your reporting ends at the form fill. Scoreboardz shows what happens after — contacted, booked, showed, won, collected — on every client you run.

Apply to the Founding Cohort → See how it works

Takes about two minutes · I read every application personally

The first ten agencies · For established agencies with a full client roster

The actual product

Your whole book, worst first.

Every participating client scored against its own previous period. The accounts losing ground float to the top, so the review starts with the one that needs it — not the one you happened to open.

Agency Command Center roster, thirteen client accounts sorted worst health first

Merrick's spend didn't change and the leads still came — 420 of them. Bookings fell 59%, revenue 64%, inside the client's office. You can see that now, instead of hearing about it at renewal.

Sample roster. Real product, illustrative client data — your Command Center shows your book.

How the data gets there

Your Agency & Participating Clients

Inputs and outputs in the floating toolbar and input data page. The data flows in automatically on connected accounts and can be logged manually for everything else. No Google Sheets or end-of-week catch-up. Your critical numbers, always visible.

Daily input grid showing leads, connected, booked, showed, won and revenue by day

Every day, every stage, one row.

Scoreboardz desktop toolbar floating above a browser window

Logged without leaving what they're doing.

The real problem

You get graded on a number you can't see.

Your reporting stops at the handoff. Your client's starts at the bank account. The stretch between those two is where a good agency's reputation actually gets decided — and it's the one part of the funnel nobody instruments. Four things happen, in the same order, every time.

01

Your visibility ends at the form fill

You can prove cost per lead, volume, and traffic quality down to the keyword. What you can't prove is whether anyone picked up the phone. The moment a lead crosses into your client's CRM it leaves your instrumentation and enters theirs — and theirs was never built to be read.

02

Their intake works the leads slower than you'd believe

Speed to lead decides most of the outcome. In a local-service business the phone gets answered by whoever isn't busy, leads sit for hours, and follow-up stops after one attempt. None of that appears in an ad platform. None of it is your fault. All of it lands on your number.

03

The client reads their P&L and draws the obvious conclusion

Revenue is flat. They know exactly what they spent on ads. They have no data on their own follow-up, so they reach for the explanation sitting in front of them: the leads must be bad. That conversation starts as a verdict, not a question.

04

At renewal you defend with metrics that can't win the argument

You bring CPL, CTR, impression share. Every number true, and not one of them able to say what happened after the click. You're arguing about lead quality using data that stops before quality is decided — against a client who already made up their mind.

None of that is a media-buying problem. It's a blind spot — and it sits on your client's side of the line, which is exactly why it costs you. Scoreboardz puts that stretch of the funnel on the board.

How it works

Live in days, not a quarter.

01

Connect once

Plug in Google Ads, Google LSA, and GoHighLevel (Meta & more rolling out). Every client's spend, leads, and revenue flow in automatically.

02

Every client gets a scoreboard

No spreadsheets, no Looker Studio marathons. One branded scoreboard per client, updating on its own.

03

Health scores flag the leak

Leads arriving but not getting worked. Bookings falling behind lead volume. Wins that never turned into collected revenue. The accounts with a problem downstream surface at the top.

04

Make it part of your offer

Give clients a live scoreboard they can log into — one that covers every channel they run, not just yours. Referrals, repeat business, outbound, and the leads already sitting cold in their CRM land on the same board.

Why I built this

I'm not an agency guy.
I'm the client you're afraid of losing.

I run a law firm. Which means I've spent years on the other side of the table from agencies — writing the check, watching the phone, wondering whether the money was working.

I never fired an agency because a campaign underperformed. Campaigns dip; everybody knows that. What made me want out was the silence — weeks without knowing where I stood, then a report that explained a month I'd already lived through.

So I built the scoreboard I wanted as a client. Every dollar in, every lead, every booking, every case won. One screen. I ran it on my own firm first, and I still do.

It changed what I spent money on. Cold outreach put an extra $28,000 through the firm in 21 days — and I stopped doing it, because with the return sitting next to the effort, paid was the better trade. The money went to LSA instead.

That's the part I'd sit with. Your client is running some version of four channels. You only see one. When they can see all four next to each other, your budget stops being the line they cut first and becomes the one they defend.

Scoreboardz is the view I wanted as your client.

Brian Nash
Founder, Scoreboardz.ai · practicing attorney, Nashville
An investment, not an expense

Keep more. Earn more. Worth more.

Your Agency Command Center puts every client on one screen — what they spent, what came in, and what actually got closed. Agencies already learned this with HighLevel: the ones who resold it instead of just running it turned a tool into a recurring line, and buyers paid a multiple on it. This is that move, on the part of the funnel nobody else instruments. It shifts three things at once: the clients you keep, the revenue you add, and what the whole thing is worth the day you sell it.

Keep more
Renewals you win on evidence

When a client says the leads are weak, you stop arguing from platform metrics and start showing what happened to those leads. Same conversation, different footing — and you're having it months before renewal, not during it.

Earn more
Budget expansion

A client who can finally see revenue per ad dollar downstream spends more, not less. On 15% of spend, one account going from $10k to $15k a month is +$750/mo to you — from a single client. Your 35% share on client scoreboardz stacks on top of that.

Worth more
Enterprise value

Agencies sell on a multiple set by retention and recurring revenue. More of both doesn't just add income — it expands the multiple applied to everything you've built.

Scoreboardz doesn't just protect this month's invoice — it builds the asset. You stop running an agency that survives month to month and start building one that's worth more the day you sell it.

Before you apply

This isn't for every agency.

I'm taking the first ten agencies and doing the implementation myself, so I'm being selective about fit. Straight answers below.

This is you if
You run 15 or more client accounts and own those relationships directly
Your clients sell services — appointments, consultations, estimates, cases — where a human closes the deal
Your clients run a CRM you can get connected, so there's follow-up data to read
Your work is good — you're not looking for somewhere to hide at renewal
You'd put this in front of your clients, not just your team
This isn't you if
You're still building your book — come back at 15 clients
Your clients sell e-commerce, where the sale closes on the ad platform's side of the line
Your clients have no CRM, or you have no access to it — there's nothing downstream to read
You want internal reporting your clients never see
You're shopping for the cheapest reporting tool
Platform Partner Program

Founding Partner cohort

You're not buying licenses — you're securing capacity to launch Scoreboardz across your agency, with founding economics, roadmap influence, and hands-on onboarding. The first ten pay no setup and no platform fee, and keep those terms for as long as they're a partner.

Launch
Start with your best accounts.
Up to 20
active client scoreboardz
Setup $5,000 $0 for the first ten
Apply Now
Growth
Most partners
Integrate into every engagement.
Up to 40
active client scoreboardz
Setup $10,000 $0 for the first ten
Apply Now
Scale
Your standard operating model.
41 & up
active client scoreboardz
Setup $20,000 $0 for the first ten
Apply Now

Every founding partner gets: hands-on implementation, KPI mapping, ad-account integration, client scoreboard templates, team training, direct roadmap input, and priority support.

Our side of the deal

We only win when your clients do.

Founding partners don't pay us to find out if this works. We've built the deal so the risk sits on our side of the table — and so we're paid the same way you are: when the thing actually gets used.

The 30-day leak guarantee

More of the leads you already paid for turn into revenue. In 30 days we'll show you exactly where they're dying — or we keep working until we find it, free.

Nothing out of pocket

Founding partners pay no onboarding fee and no agency platform fee. We earn when your clients are on scoreboardz — not a dollar before. If it never gets deployed, we never get paid.

We do the implementation

We connect every ad account and CRM, build the boards, and train your team — your whole book, not a starter set. Implementation is our job. It doesn't land on your account managers and it doesn't eat your spare evenings.

We help you sell it

You get the client-facing positioning, pricing, and pitch — and we'll sit in on your first client conversations if you want us there. We're not handing you a login and wishing you luck.

The only thing we ask in return: that you actually put it in front of your clients. That's the whole deal.

Straight answers

The three questions everyone asks.

"Won't my client realize it's just software and cut me out?"

Your client gets one scoreboard — theirs. You get the Command Center: every client scored against their own previous period, worst first. Right now your client evaluates you on a report you wrote. With a scoreboard they log into, they're watching the same numbers you are, every day — and they can see the stages you don't control sitting right next to the ones you do. That's a harder relationship to cut than a monthly PDF. Everyone wins the game of business by knowing the score.

"I already have attribution — Hyros, Triple Whale, GA."

Those answer what the ad did. They end at the sale they can see. This picks up where the lead lands and follows it through connected, qualified, booked, showed, won — the stages where deals actually die, and the ones your client has never shown you. Different question. It doesn't replace what you have; it covers the part that goes dark after the handoff.

"Won't my clients worry about me seeing their data?"

You see counts and totals — leads, booked, won, revenue. You never see who any individual customer is: no names, no phone numbers, no records. Just the stages, so you can run better ads and advise them properly. And your clients are told at signup, and the request lands in their own dashboard where they answer it on their own time. You never make the ask, and you never hear no in a meeting.

Scoreboardz signup form showing the disclosure that the client's agency will see their scoreboard

Before they sign up, they're told exactly what you'll see — and what you won't.

Client dashboard showing an agency access request with Allow and Not now buttons

After they're in, they decide. Your agency name appears only to them, only once they're logged in.

Client account settings showing Shared with an agency and a Revoke access button

And they can end it whenever they want, without asking you.

The first ten

Ten agencies.
Then setup starts at $5,000.

The first ten pay nothing — not because the work is worth less, but because I'm building this alongside you and your feedback is the price.

Setup waived. $0 today. Starts at $5,000 for every agency after.

White-glove onboarding. I build your Command Center with you, on a call, with your real numbers — not a demo, and not a login and a help doc.

My direct line, not a ticket queue. You reach me through your first 90 days — while your clients are onboarding and while it actually matters.

Terms locked. Whatever the platform fee is when the cohort closes, the first ten never pay it.

What it pays you

Every client you put on Scoreboardz pays $280 a month. You keep 35% — $98 per client, every month, for as long as they stay. Founding partners pay no setup and no platform fee, so there's nothing on the other side of the ledger. It's recurring margin on clients you already have.

15 clients$1,470/mo
25 clients$2,450/mo
40 clients$3,920/mo

That's why the cohort is built around agencies who'll deploy at least 15 clients in the first 90 days. Below that the numbers don't move for either of us, and I'd rather tell you that now than on the call.

Ten is the whole cohort. When it's full, this page changes.

What happens after you apply

01

You apply. A few questions about your agency and your book — about two minutes. I read every one personally.

02

A 15-minute call. If it's a fit, I send you a link. No prep, no deck, camera optional — I want to hear how your book is put together and which accounts worry you.

03

We build it live. We book the working session before we hang up — we set up your Scoreboardz Agency Command Center live, with your numbers, not a demo.

If we're a fit, we help you launch. If not, you'll leave with a sharper framework for measuring agency performance — no hard feelings.

Apply Now →